In its last quarterly report, Google reported that more than one billion hours of YouTube content are viewed daily, which makes it one of the indispensable platforms for the digital marketing of brands, being that more than 3.5 billion people in the Armenia Mobile Database world have access to the internet. In its latest report quarterly, Google reported that daily are more than one billion hours of content from Youtube , making it one of the indispensable platform for digital marketing brands, with more than 3 000 500 million of people in the world have access to the internet.
Since the YouTube ad scandal earlier this year, the company has been making changes to its advertising model, the most recent being an adjustment rather than a change, as it promised advertisers new ways to target their audiences – that is, more ways. to measure the impact of the ads.
According to Diya Jolly, YouTube’s director of product management, the company now offers advertisers a 20 percent increase in ad retrieval, as well as a 50 percent increase in campaigns from brands that only use audiences with certain demographic segments.
The new tools would serve to refine personalized audiences, improve the sequence of pre-roll announcements , that is, the changes would improve the metrics obtained by companies such as Nielsen or Oracle. The segment of new tools would be called “Custom Affinity Audiences ” and would allow brands to further segment their audience, while viewers would see the ads in a targeted way, that is, the Brother Cell Phone List company would rely on signals of intention to segment the audience. public based on their search history or the type of apps they install. Apparently, Campbell was among the first brands to test the tools, seeing a 55 percent sales increase as well as a 24 percent increase in ad recall.