Experts from Marfeel, a mobile advertising technology platform specialized in content optimization and monetization cell phone number database free, analyze the trend of paywalls in digital editions of the media.
The Spanish media are rethinking their business models and possible ways of income to survive in the digital age. One of them is to build paywalls. But, will the readers of the Spanish media be willing to pay? Is the paywall the only way for the media to survive? Are experiences like the New York Times applicable to Spanish publications? .
To answer these questions, Alexian Chiavegato, the Chief Marketing Officer of Marfeel, a technology company specialized in advertising for mobile media, optimization and monetization of content, explains the keys to analyzing the trend of paywalls in the media:
Perception of value
“Paywalls are not a solution for all media or publishers. We must consider if the perception of value that our readers have is sufficient to pay for it before investing resources in a paywall. In the digital sphere, readers, especially millennials, read the news on social networks and the medium is diluted, ”explains Isern. Gulf Phone Number List