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Will tablets be important for advertising directed at children?

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Will tablets be important for advertising directed at children?

Although tablets do not sell as much as they did a few years ago, this type of device could be an opportunity for brands in the near future, especially those that target children. Although tablets do not sell as much as they did a few years ago, this type of device could be an opportunity for brands in the Sweden Mobile Database near future, especially those that target children. Tablets gained popularity a few years ago when Apple launched its first iPad, which led to brands such as Samsung, Asus, even Amazon, among others, also seeking to gain a presence in this market that seemed promising.

However, with the arrival of smartphones larger and more powerful (Phablets), tablet sales declined. Despite this, it seems that there is an opportunity for these types of devices.

It is about digital advertising, itself the same one that has been anticipated for a long time that will overtake television and, it is precisely this factor that, according to a recent report by PwC for the company SuperAwesome, what could make tablets gain interest for brands. Sweden Mobile Database

This is due to the fact that in the PwC’s 2017 Kids’ Digital Advertising report , in the last five years children watch less television and access forms of entertainment through mobile devices, where tables gain presence.

According to Dylan Collins, CEO of SuperAwesome, quoted in The Drum , “the market for children’s digital ads is growing 25 percent a year, while that of children’s television is declining.

This coincides with other data obtained in the PwC report, which indicates that programmatic advertising directed at children will grow between 10 and 20 percent in the digital advertising budgets for this audience by 2019.

This confirms the projections of analysts for the Brother Cell Phone List near future, digital advertising already exceeds investment in television , as it was in 2016 and, according to an analysis by Axios, two-thirds of advertising investment globally is distributed between five technology and digital companies; Google, Facebook, Tencent, Baidu and Alibaba. Only the Silicon Valley giants account for 50 percent of every dollar invested in advertising, something that will not change in the future as they are expected to reach 83 percent of every dollar, according to calculations by Digital Content Next.

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