ContactPoint reveals the four basic reasons why a brand should go mobile marketing today. With the rapid adoption of mobile devices , the Spain Mobile Number Database advertising and marketing market in this area has registered significant growth in recent years. In this regard, recent studies estimate that for this year mobile advertising revenues worldwide will reach 11.4 billion dollars, a figure that represents 18% growth compared to the previous year.
The numbers are interesting, but participation is a reflection of the ‘engagement’ or commitment that the brand has generated with its followers. For this reason, we insist on the point of ‘quality’ rather than the ‘quantity’ of followers. Because bringing people together is relatively easy on Facebook or Twitter, but getting them to participate, give their opinion and support is more complicated.
Now, by opting for what David Cuen (BBC) calls “the intangible,” the pressure is apparently less, but the ultimate goal still depends on the Phone Number List initial plan. According to Cuen, at the BBC, which has opted for the intangible, they seek above all interactivity with their readers and to achieve that, planning requires evaluating content to deliver the best every day, so that they “reflect” the voice of their followers.
