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Why is Unilever adding startups to its marketing strategies?

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Why is Unilever adding startups to its marketing strategies?

Unilever’s marketing restructuring is constant and does not seem to have an end, since it announced that its commercials would reduce them by 30 percent and its exhibition by another 10 percent, through a zero-based budget, where they would only spend on proven strategies, culminated with the Nepal Mobile Database expense of amounts of money strictly necessary. marketing restructuring Unilever’s is constant and does not seem to have an end, since it announced that its commercials would reduce them by 30 percent and its exhibition by another 10 percent, through a zero-based budget, where they would only spend on proven strategies, he concluded with the expense of amounts of money strictly necessary.

After the company reported that these movements culminated in an increase of 3.1 percent , the firm made a second move, which was to boost its sustainable brands, which grew 50 percent more than those that were not. Therefore, the transnational revealed that for a few months it has been integrating startups into its marketing strategy.

According to The Drum, Unilever has promoted the integration of startups and they will work “at the same level”, that is, without business distinctions, by 2025 . Apparently, 85 percent of managers of the company’s brands believe that it would improve efficiency. In addition, the brand has managed to reduce its advertising expenses by up to 6 billion euros. Nepal Mobile Number List

Apparently, the utility that Unilever sees in startups is that they have state-of-the-art technology that can streamline work and reduce operating costs , including marketing, and they even stated that “it is not optional.”

In an analysis of the Brother Cell Phone List company sent to the Drum portal, it highlights that although 83 percent of startups value the advertising of these models in the short term, Unilever believes that other brands will invest in quick-fix programs. To do this, representatives travel to technology headquarters, like Silicon Valley at all times. So far, Unilever seems to have found a working strategy with the startups-platforms UGC Vidsy and Discuss-io , which provide qualitative and in-depth interviews to the client and focus groups, through webcams and crowdsourcing , that is, while the brands in By adopting a corporate model, your chances of partnering with companies like Unilever will improve.

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