Personalizing the content has many advantages Norfolk Island Email List, the most important ones are listed here:
Increase user engagement and satisfaction.
Increase conversion rates.
Sales funnels are shortened.
The relationship with the customer is strengthened and loyal.
Neon Poodlees is a good example of all this. When it came to market with the giant BigCommerce, it decided to use the personalization functions (customer groups) of an automated platform: which translated into an 11% growth in conversions. Or what is the same, an increase of 232% in its year-on-year income.
Customer groups allowed Neon Poodle to offer different pricing and shipping options for B2B resellers and B2C customers. According to its co-founder, Jason Gibson, “these are two very different sources of income and that should be reflected on the website.”
Content personalization is most effective when combined with other optimization and marketing techniques such as web analytics and email marketing Gulf Phone Number List.