It’s almost impossible to survive as a small business in. The modern world without some kind of online marketing strategy. Even if that’s just a website and a basic social media presence.
Assuming you could build up enough foot traffic and reputation in the physical world, you’ll still have to deal with competitors who offer everything you do, plus the online visibility component.
But getting started with an online marketing strategy (and managing one long-term) isn’t exactly straightforward, nor is it easy, even for an experienced entrepreneur.
The truth is, small businesses are facing some hard challenges in the online marketing world.
Fortunately, there are always alternatives and workarounds:
Table of Contents
First off, marketing can be expensive. There are many cost-efficient ways to market your business, but even then, you’ll be spending hundreds of dollars a month at a minimum to start seeing results. For many small businesses, especially newer ones, this is a crippling additional expense.
Plus, in the first few months of your execution, you may have to deal with a negative ROI or break even until you learn how to make the changes necessary to become profitable. Don’t write off marketing because it seems like an unnecessary expenditure; even though it demands additional investment up front, it will pay off if you’re willing to grow your strategy. This is an investment, not an expense.
2. Strategic Basi
As a small business owner, you’ve decided to start online marketing. You have a budget of $2,000 per month, and you’re excited about the potential benefits you’ll see. But what exactly do you do with that money? Do you start with a website and start building arms of your strategy around it? Do you distribute that money evenly across many strategies, or invest exclusively in one to maximize its potential payoff? There’s no one answer to these strategic questions, especially at the beginning of your campaign, when you don’t have any historical data. Though it might be scary, the best thing to do is pick a direction and run with it—you’ll always have time to change later.
The time investment is another concern of small business owners, on two levels. On the individual level, it takes several hours to plan, execute, and even understand a marketing campaign. Even if you’re working with an agency or another external partner, the time burden can be significant.
On a broader level, most online marketing and link building campaigns only pay off significantly in the long-term; for example, it’s usually several months or years to rank in SEO:
For small businesses in need of more immediate revenue, this is disconcerting.
There are thousands of self-proclaimed marketing experts available on the web. Some are Ecuador WhatsApp Number List individual consultants, some are freelancers, and some are agencies.
Each of them claims to have the “secret” to marketing success, but each offers a different price level and very different range of services. As a small Ecuador WhatsApp Number List business owner without much dedicated expertise in this area, it can be challenging to sort out what constitutes a “good” marketing strategy from a “bad” one. Schemes are always a problem, to the point where Google has several support pages dedicated to helping users understand these schemes.
Online marketing is popular for a reason; it’s effective. If you’re entering the game for the first time, you’re going to face a wealth of competition, the most concerning being from well-established businesses who have longer histories and bigger budgets than you do. Outranking competitors for high-profile keywords is hard.
Finding a way to beat these competitors can be tough, especially when you’re just starting out. You may need to be selective about the strategies you use, or find a specific niche to get a good angle. Otherwise, your already-tight budget is going to be stretched thin, and you’ll have a hard time breaking a profit.