The beverage industry, including soft drinks, has an estimated volume for 2017 of 948 thousand 700 million liters The profile of the Mexican consumer is key within the Ukraine Mobile Database market beverage, an industry with a volume estimated for this 2017 of 948 thousand 700 million liters, according to figures from PwC and MarketLine. Soft drinks are an important part of those drinks; however, with increased consumer awareness about health, brands have implemented various strategies to stand out.
They have focused heavily on social networks, especially Facebook, the leader with 2 billion active users in the world. For this reason, we present the latest strategies of the main soft drink brands in this social network.
Like its main competitor, Pepsi focuses on music, but specifically on ska, promoting attendance at an event focused on that genre.
Dr Pepper focuses on connecting his brand with characters like Wonder Woman, the character with whom DC Comics and Warner Bros. exceeded expectations at the box office (probably even their own), with 103.1 million dollars in North America alone. The Brother Cell Phone List brand Jarritos continues with its strategy of highlighting the benefits of Mexico, especially in this, the national month. Peñafiel focuses on recipes, either to create drinks or food, unlike its competitors, but presenting a somewhat expected format.