J.Portillo: He asks you more than ever and is faithful to his needs and demands. Marketing teams play a critical role in understanding what consumers need and in knowing what immediately mobilizes them.
Consumers are perceived as having great power and have never had the range of choice that is available today. The assortments have multiplied and more and more specific products are being sought.
C. Pujol: Before the consumer had a certain captivity and a limited assortment to choose from and his loyalty was limited to that. Now, he wants what he needs in the moment and it is at that point that he is faithful and becomes your ambassador. The same does not last a lifetime because it is changeable, but in the time that it is it will recommend a lot Gulf Phone Number List.