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What Is a Customer Journey Map?

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What Is a Customer Journey Map?

Simply put, a customer journey map is a visual representation of all of the ways your customers come into contact with your brand on their way to making Ghana Phone Number List a purchase. In other words, it illustrates the touchpoints your customers have with your company both online and off.

Right now, we’re focusing on the digital journey.

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It might help to think about your brand as a person. What kind of impression do others get when they meet the brand? Like people, brands have a story, and that story defines the company. Not only that, but the customer journey map invites your audience to become part of that brand story.

Additionally, a well thought out journey addresses challenges as much as it does opportunities. Your business’s customer journey map should look at the complete picture.

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