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What are the best practices in social networks

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What are the best practices in social networks

Sometimes listening to the experts can save us learning time. Paying attention to what the experts say – not to those who “call themselves experts” – is a good way to learn. Lee Odden , CEO of TopRank Online Marketing , a agency digital marketing Minneapolis-based Belarus Phone Numbers List and a leading industry consultant, points out basics about best practices social media . It is not too much to “listen”.

Odden notes that best practices include: Start with a plan, not tactics. It is necessary to structure a roadmap Social Media that includes: audience, objectives, strategy, tactics, tools, technology and metrics. Give to receive. A topic that we have discussed on more than one occasion. Success on social media involves listening and participating. By listening you can deliver the value that the audience needs. And it is not about selling, but that will be the consequence for the company.

Commit resources and time to be successful . It is essential to project the hours of work, who will do them, what they will do, when, how and where they will do them, with the intention of being successful, not experimenting Make your intentions and identity transparent . “The AAA company seeks to help consumers make a better purchase option” is a good definition, for example, because it is making clear a goal and a meta-goal . It is fine to aim at increasing sales, but participation must be focused on providing some type of added value that facilitates sales, not direct sales.

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Understand that the message is not controlled. The tendency to use participation in social networks as a platform for notices, where control of the message is the norm does not run. Once the information is in the middle, people will transform it, reshape it based on their interests. Trademarks should protect your identities and copyrights, rather than “trying to control the message.”

Encourage participation, feedback and co-creation . By strengthening the relationship with the audience, companies have the opportunity to encourage community participation, which will facilitate feedback and crowdsourcing opportunities. Metrics and objectives . The Phone Number List objectives are relevant for each channel and their measurement must be continuous to know if they are met. It is important to remember that social media is more of a form of public relations than direct marketing. The metric for success should consider performance indicators, such as number of followers, comments, link tracking, and engagement

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