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Towards an audience quality market

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Towards an audience quality market

Investment data in digital advertising continues to incite optimism good telephone number, although there are a number of uncertainties that threaten the prosperity of this market: from the ineffective frequency of online campaigns to the fraudulent audience.

Investment in online advertising has grown by 13.5% in 2018, according to the investment report published by IAB Spain. With data like this it is difficult not to be optimistic. Advertisers from all sectors, notably automotive, consumer goods and finance, are devoting a larger percentage of their marketing budgets to online media, giving great hope for many online information and entertainment business models based on this. type of income.

All known forms of online advertising are growing; not only the dominant display, but also other alternatives such as branded content, programmatic purchase or search. Reading the IAB Spain Advertising Investment Study is, as one would say vulgarly, a shot of optimism, but the light of the data cannot dazzle agents to the point of leaving them blind to some market uncertainties that may pose a threat to maintain this growth rate in the coming years. Gulf Phone Number List

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