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Towards a market of audience quality 3

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Towards a market of audience quality 3

This may mean that the media are willing to do their part cold calling phone number list, but advertisers must respond by doing their part as well. It is expected that if large advertisers such as P&G or Unilever are asking for purification and transparency in the audience they buy, they will show at the same time, and for consistency, a willingness to pay more for that quality audience that they are demanding.

What cannot be is that they want the cost of that audience to remain the same as when they bought in bulk and indiscriminately, because then the debugging effort would not be rewarded and would threaten to unbalance the advertising business model that sustains digital media and the dream of the quality audience would disappear. With correct and intelligent use, technology makes it possible to reach only relevant people in a favorable communication ecosystem, but this cannot be interpreted from the advertiser’s point of view as a “planning cost saving” opportunity, but rather as a possibility to increase the effectiveness of your investment. Yes, quality is more expensive, but it pays off. In the audience market as much as in any other. Why should we be different? Gulf Phone Number List

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