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Let me first state that EAT (Expertise, Authoritativeness and Trustworthiness – in other words: Expertise, Authority and Credibility) are important guidelines. To assess whether your content complies with these guidelines, you can ask the following questions:

  • Is your website a credible solution to the user’s problem?
  • Are you an expert, are you an authority, are you respected online?
  • Can you deliver the products you sell on your website? Can you deliver the services you offer? In other words: can you fulfill the promise that you sell online?

To read more about the Google EAT guidelines and what your content must comply with, I refer you to this Frankwatching blog .

Google’s advice on updates

Google gives general advice when they make updates:

  • Expect impact on multiple fronts, such as peaks and troughs in search positions.
  • Core updates are “broad” in the sense that nothing is specifically targeted with the update. They are general updates to improve the entire experience.
  • Pages that drop in search rankings are not penalized, but simply placed against the new guidelines of the update.
  • Focusing on providing the best content possible remains the single most important recommendation to deal with Google Core updates.
  • Broad Core updates come out every few months. It is possible that websites will not rank again until the next update.
  • Improvements do not guarantee recovery in positions. If you don’t improve at all, you also know for sure that positions will not improve.

These are of course fairly broad advice and guidelines from Google regarding Core updates. The core of the message is that continuously improving your website ensures visibility within the search engine. Google is always working to show the most relevant search results to users. So make sure that you respond to developments within your market for your target group. What trends do you see to follow? What information does your target Engineering Directors Email Lists audience need? How do you best serve that information? If you pay structural attention to this, it will work for you in various areas such as visibility, traffic and conversion.

Engineering Directors Managers Email Lists

The impact of Google updates

Google ran a core update in May and it was completed on June 9. Keep a close eye on developments within your search positions, especially around these dates. You may see high peaks or deep valleys. Do you want to come up in the search results? Then put your website against the latest guidelines from Google.

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