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to protect your brand from fake news

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to protect your brand from fake news

The IAS company shares with us a decalogue to protect brand security in Peru Email List your online investments and also in dangerous environments of low quality or plagued with “fake news”.

During the Covid-19 pandemic and the consequent shift of brands to the digital medium, sites related to the Coronavirus with criminal and fraudulent background have proliferated. According to information from the Management Committee of the National Police, in recent days 12,000 new domains of these characteristics have been detected. This situation has led IAS, a company specialized in the verification of digital campaigns, to produce a guide to help companies protect their brand security in the online investments they make both in the planning stage and during their development. And, especially, of dangerous environments, of low quality or impregnated with fake news.

Applying these measures, the study concludes, helps to guarantee the quality of the media in which investments in digital are made. Like the digital ecosystem and consumer habits change at breakneck speed, brands must be constantly evolving and have the technology capable of responding to these challenges Gulf Phone Number List.

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