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To As A World First But

At MediaMonks they fight for more inclusive workplaces. To stimulate this, they have set up The Empathy Experiment: an online experience that takes you into certain situations at work. At the start of the experiment, type in the name of a colleague you get along with. The game guides you through the effect of higher or lower empathic behavior in recognizable scenarios. They state: ‘Just like in real life, there are no right or wrong answers – just different ways to color the conversation.’

Curious? You can ‘play’ The Empathy Experiment at this link .


4. Police: recruitment campaign for diversity

If you watch the videos of the new police recruitment campaign, the goal is immediately clear: the police want to become more diverse. With multiple personal videos from agents from different backgrounds, they zoom in on the obstacles, opportunities and possibilities. A strong and honest story, turned into something positive.

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In the latter case, you show that you completely unburden Pietje and that makes you sympathetic. Customer cases are also a solution in this case: you provide the burden of proof for the fact that you are sympathetic. 

5. Hema: inclusive underpants advertising

An example that Kim Pot mentioneh a wise lesson. You can’t just start a campaign on diversity or inclusion. This vision should flow to the tips of your veins.

‘A company that consistently tells the same story is Hema. At the beginning of this year, she signed a letter of intent to promote diversity and inclusivity. In addition, Hema previously introduced special Australia Accountant Email Lists birth leave for every employee. In this way, Hema wants to ensure that children born into a family, of which the mother giving birth is not part, have the same amount of time to bond with the parents.’

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: “That shows that if you really propagate inclusivity in all areas, it only strengthens your brand.”

Everyone knows the scarcity principle: it will soon run out, so I have to buy it quickly now. Supermarkets refer to this when it says: gone = gone. Or let’s take : there are still 2 rooms available for this price. Then you better book quickly, because the rooms will soon be gone! It is the idea that we will soon be (the only one) without that drives us forward when it comes to scarcity. 

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