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Tips to measure the offline impact of an online campaign

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Tips to measure the offline impact of an online campaign

According to Tiendeo.com, a well-executed drive-to-store campaign must be properly analyzed later in order to optimize the results in subsequent campaigns and increase ROI list mobile phone numbers.
The Customer Journey of new buyers naturally combines visits to traditional brick-and-mortar stores with prior online research. According to Google, 80% of shoppers visiting a store have previously searched online for information about it. That is why the new trend in retail marketing campaigns is to establish drive-to-store strategies whose objective is to attract traffic to physical stores through digital channels. However, with this type of omnichannel strategies a new challenge is formulated: correctly measuring the visits to physical stores generated by online campaigns.

Tiendeo.com, a company specialized in drive-to-store solutions for the retail sector, recognizes that a good traffic measurement is not an easy task, but taking into account certain parameters and thanks to new technologies it is now possible.

Factors to take into account to avoid false visits

To optimize a drive-to-store campaign and carry out a correct measurement a posteriori, the following aspects must be taken into account:

Define the perimeter of the store.
Check that the signal is sufficiently frequent and accurate.
Set a minimum time per visit to differentiate actual visits from walkers.
Take into account the calendar and opening hours of your store.
Review the frequency and duration of visits.Gulf Phone Number List

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