Internet advertising can be done in so many different ways belgium contact number
One of the most popular and effective is the one shown in Google search results, which we do through its Google Ads tool
Although it is intuitive and easy to use, we need a lot of practice to understand all its possibilities of use and carry out successful campaigns.
In this video I will give you some tips to avoid the most common mistakes in this type of advertising.
#1. Avoid using too many keywords
Google takes into account the landing page of the ads, so if we use a lot of keywords, they may not be present on our website
The best option is to focus on 5-10 keywords per ad group to play around and bid on the most relevant ones
In addition, it will facilitate our management and prevent our spending from skyrocketing
#two. Choose the correct match
As you should know, Google uses different types of rules for keywords
Depending on which one we use, we will appear in some results or in others
To begin with, it is recommended to use a modified broad or broad match and analyze the searches that arrive at our ads to adapt them.
The best thing is to have the vast majority of our ads in exact match ([hotels in zaragoza])
#3. Use more than one ad per ad group
Although we think that it is easier to manage our ad group with a single ad, this is a mistake
Ideally, use a minimum of 3 ads for each ad group and test different messages to see which one gets the best CTR (which is the click-through-impressions rate)
#4. Includes calls to action
The famous CTAs are little phrases that literally call people to action. It sounds silly, but these types of phrases such as “Call us!”, “Contact us!” or “Book with us!”
#5. Include extensions in your ads
Ad extensions allow us to incorporate many resources into our ads and we should not waste it
For example, you can add the location of your business, telephone, links to your website, prices, promotions, highlighted texts, among others.
In addition, adding them raises the quality level of our ads.
# 6. Check the locations
Be very precise in the geographical area that you will show your ads
It does not make sense that we have a restaurant in the center of the city and that our ads are shown recurrently in other cities or very far away areas
# 7. Demographics and hours
Lean on Google Analytics to know the most recurrent ages, cities, sex and times in which visitors enter your website -thanks to the ads- and eliminate those that are not relevant to us
Well, these are some of the tips that will help you when you take your first steps with Google Ads. I hope they are very helpful to you Gulf Phone Number List