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Tiktok, a growing social network

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Tiktok, a growing social network

TikTok was born in 2016, promoted by the Chinese technology company ByteDance as Kenya Email List an application that allowed the creation of short music videos (15-second clips that can be added up to 1 minute in length). The user could create, edit and share videos with a background song, in addition to adding filters, stickers and 3D masks to the Snapchat. Its use became popular, especially from music videos with playback selfies, lip-syncing with the background song.

In 2017, ByteDance bought Musical.ly, a very similar application, also of Chinese origin, which was the true pioneer in short music video apps and which took references from Snapchat through filters and from Vine, the video app for fifteen seconds of Twitter looping. At the time of purchase, Musical.ly already had 200 million users who, in 2018 when the two companies merged, became also tiktokers.

That was the definitive boost for TikTok, since in 2018 it became the 4th most downloaded application in the world, counting Apple and Android devices. This spectacular growth continues to boom, becoming, in the first quarter of 2020, the app with the most downloads in the world (315 M) and a total of 800 million active users. With a presence in 150 countries and 75 languages, TikTok not only stands out quantitatively.

On a qualitative level, it is the dominant social network among Generation Z and its majority user is a man between 10 and 19 years of age. The second largest age group is between 20 and 29 years old. Thus, it is estimated that 40% of all users belong to the 16-24 age group. In addition, it is very interesting in terms of including it in a social media strategy because users are very active. It is estimated that 83% of all profiles worldwide have uploaded a video and the average usage time per day is 52 minutes.

In Spain, it is estimated that there are 14 million active users … and rising, as of March 2020, Spain was the 10th country in the world with the highest increase in TikTok downloads. Here the majority profile is a young person between 16 and 25 years old and the average time of use drops slightly to 43 minutes a day  Gulf Phone Number List.

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