Despite the fact that Roku was banned in Mexico, the company continues to expand, since a few months ago it partnered with Twitter to broadcast the programming derived from the NFL, in addition to its usual Bloomberg programs. Despite the Bahamas Mobile Database fact that Roku was banned in Mexico, the company continues to expand, since a few months ago it partnered with Twitter to broadcast special programming and derivatives of NFL games, in addition to its usual Bloomberg programs. During 2016 , the company had revenues of $ 400 million . Among Roku’s plans is to obtain a financing of 200 million dollars to strengthen its streaming platform of one billion hours of content, the same that is consumed daily on YouTube.
According to Roku CMO Matthew Anderson, Over The Top (OTT) streaming services are “current,” so he predicted that the future of television will be that to survive, all television must be smart, Since in 10 years 80 percent of the programming will be on demand and consumers will continue to be generation Z, millennials and generation X.
Another point from Anderson was that Brother Cell Phone List television will be personalized, that is, content recommendations will become more precise and will be achieved through algorithms, which will create an oversupply “on demand” television. Specifically, the TV business will become a big data-driven industry , with everything from shows to custom trailers to a new class of shows. Likewise, programming OTT will increase the introduction of new ad formats but in low-cost or free versions, while ad-free content will be for Premium versions. Also, that the content of open television will make its transition to streaming platforms as “is already happening”, which represents new markets for the digital marketing industry, he stated.