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This is how perceptions and emotions drive experience marketing

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This is how perceptions and emotions drive experience marketing

Experience marketing is the action-impulse of a brand that seeks to provoke an emotion in the consumer, who seeks to interact and generate a long-term relationship, that is, a connection is created between the consumer and a company or service. Experience marketing is the Iran Mobile Database action-impulse of a brand that seeks to provoke an emotion in the consumer, who seeks to interact and generate a relationship long-term , that is, a connection is created between the consumer and a company or service.

According to CMO, emotional insights give access to authentic and unconscious customer responses to brand experiences and connect with nuances of emotion that the conscious mind cannot share. And it is that before a brand is aware that it is looking for or wants to develop a product, big data allows to reveal the precise data, before the conception of a project. Iran Mobile Database

Although there are brands that are pioneers in neuromarketing and emotional marketing , the truth is that with technological changes now they optimize the performance of marketing assets, such as advertisements, to individual options. For this reason, now brands that sell services, such as retail stores or technology brands, sell gadgets that detect the emotions of consumers.

The benefits of emotional perceptions are the Brother Cell Phone List capture and creation of authentic experiences, as well as the driving of the results, that is, for a company, public perceptions are vital, since it will depend on the generation of a consumer response, which it must provoke emotional reactions. Another tool that has promoted experience marketing is face reading and aspects such as face coding, voice assistants, which arouse certain perceptions with consumers , data that are useful for optimizing videos, since emotional perception techniques they are the new objects in a marketing research.

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