“I have no doubts that in the medium term consumers will value those brands that have known how to use their data rationally , achieving an optimal degree of privacy and respecting their privacy at all times”.
When a few days ago I was asked to write this article I was tempted to talk about my book: innovation, technology, data … However, from my vantage point as a technologist, every day I am more convinced that our human side is the one that generates the brightest and most wonderful things in our lives, and the world of marketing is no different.
At the moment, and I doubt that we will be able to do so in the future, we have not been able to capture the emotion generated by human creativity in any artificial intelligence model. It seems difficult to talk about intelligence without creativity and, as I said before, for the moment artificial intelligence lacks the latter. Brands and agencies, we must enhance the beauty of messages, that which engages our clients, that identifies us, that generates brands with strong identities. To beauty we must add the relevance and liquidity of ideas, that is, the ability to adapt our messages to the channels through which they should flow naturally Gulf Phone Number List.