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It is in relevance where technology comes into play Iran email list, it should help us to get to know better the people with whom we want to interact. After all, brands want to know their customers better in order to provide them with a better service, something that responds to their needs or simply that generates experiences or emotions. At a time when identification with brands continues to decline, in which more and more we evaluate services immediately and change providers instantly, it is essential to enhance that knowledge.

Related to this knowledge and the massive data collection that we are currently witnessing, we should distinguish between the concepts of privacy and intimacy. It is lawful that we want to get to know our customers better and for this purpose we collect information about them, but there is a thin red line that separates privacy from privacy.

Together we must promote a reasonable use of our clients’ data without putting their privacy at risk and always in order to provide them with a proportionate added value. In this sense, the LGPD (General Data Protection Law) represents an important step that should be complemented with a greater awareness of society about the value of the data that we generate at every moment of our lives. It is no less true that, although slowly Gulf Phone Number List, this awareness is advancing and I have no doubts that in the medium term consumers will value those brands that have known how to use their data rationally, achieving an optimal degree of privacy and respecting their privacy at all times. .

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