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These are the most valuable social networks for brands, according to a survey

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These are the most valuable social networks for brands, according to a survey

The boom of the internet and social networks in recent years radically transformed the way we communicate, not only between user-user, but also between brands-audiences, which is why digital marketing has become essential to connect with audiences. The Israel Mobile Database boom of the internet and social networks in recent years radically transformed the way we communicate, not only between user-user, but also between brands-audiences, which is why digital marketing has become essential to connect with audiences.

Hence, currently, it is important for brands to have a presence on this type of platform, just look at that this year it is expected that investment in digital advertising will reach 229,250 million dollars this 2017 worldwide , according to estimates. by eMarketer. Israel Mobile Database

But, having a presence does not mean that brands should use all social networks or in the same way, they must invest according to the goals and objectives of each one of them.

Although the majority bet on Facebook for being the social network with the highest penetration in the world population, not all companies bet only on them, LinkedIn has been gaining much relevance in recent times, it is already the second most attractive for companies , According to a survey.

According to the results obtained by Clutch in partnership with Smart Insights, after finding 344 professionals, it marketing is that:
1. LinkedIn grows in interest

The most valuable social media platforms for companies are Facebook, indicated by 89 percent of those consulted, followed by LinkedIn with 83 percent, YouTube 81 percent, and Twitter 80 percent.
2. Content is still key

In the opinion of specialists, there are three types of content that generate the most interest: articles written 27 percent, followed by video (26 percent) and images (24 percent). It stands out that about 80 percent of companies mainly share original content on social networks.
3. Differences between B2C and B2B

For B2C companies, Facebook was chosen as the Brother Cell Phone List most important social network, as indicated by 96 percent of respondents, followed by YouTube (82 percent), Twitter (77 percent), but it is striking that LinkedIn is tied with Instagram, being referred by 74 percent, respectively. In B2B things change It stands out that LinkedIn is positioned as the most valuable platform for B2B companies, as indicated by 93 percent of those consulted, followed by Twitter (83 percent), Facebook (82 percent) and YouTube (81 percent), Instagram it is more distant with 40 percent of the opinions.

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