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It Is Therefore Not Surprising

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It Is Therefore Not Surprising

A slogan that does contain the word is one from Qatar Phone Number List the advertising agency PPGH/JWT for the soft drink brand Rivella : ‘A bit strange, but tasty.’ Because fair is fair: a pure natural product from milk, transformed into a sparkling golden-yellow refreshment, that took some getting used to for the Dutch consumer. Under the leadership of this slogan, the Swiss stuff conquered territory in the Netherlands. For many years (1967-1995) one Qatar Phone Number List of the slogans of fast food chain McDonald’s in Mexico was.

No son tacos

Pero está bastante Qatar Phone Number List bueno.’ (It’s not tacos, but it’s pretty good.) Finally, the Volkswagen commercial from 1969, at the time of the Apollo moon landings. The unconventional designs of Volkswagen were sometimes under fire at the time. So Bill Bernbach , the American creative director for advertising, used this to advantage with the slogan “It’s ugly but it gets you there” (pdf). And then only the black and white image of a lunar lander.

Qatar Phone Number

Do you see

What’s happening? Or Qatar Phone Number List rather: do you feel what is happening? By starting with a weakness, credibility is immediately created and thus trust. Immediately after the planting of that feeling, that emotion, the content of the message for ‘but’ is forgotten. The but eraser does its job well. And the but enchanger too, by the way, because more value is attached to the second part of the sentence. The message after the jack.

 

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