The topic of agency transparency is nothing new UK Phone Number List, but it usually concerns the scruples of big media agencies when it comes to media buying and the kickbacks they receive on your behalf.
But there are other areas that are subject to less-than-optimal clarity too, and in 2021 there are fewer and fewer reasons why you, as the client, shouldn’t expect full transparency – across strategy, task-planning and, critically, results.
While many clients may have a super-open relationship with their agency and know inside-out what’s going on, it feels like the majority still aren’t asking the right questions, which leaves them open to getting less value for money for their monthly retainer, and a lower chance of hitting their business goals to boot. Insult, meet injury.
Questions to Ask
The truth is that if you don’t demand to know what your agency is up to and how they’re committing to tackling your marketing challenges then it’s all too easy for them to hide behind a wall of jargon, technology, or spurious insights, and ultimately take even more profit from your hard-earned cash, while only delivering a fraction of your business’s potential results.
