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The relationship with influencers evolves: Content creators

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The relationship with influencers evolves: Content creators

We advised you to consider micro influencers Belize Email Lists, deeply innovative and artisan creators who work in very niche spaces on our platforms, such as sensory AR and 3D fantasy. Sephora partnered with influencers like Jess Herrington, a neuroscientist with 8k followers who creates sensory imaging, and Roman Bratschi, a 3D food designer, who developed AR effects that were used on Instagram to produce a fresh fragrance campaign that made its way in a saturated market. The brand saw an increase of +6.6 points in the estimated improvement in recall of third-party creators’ ads compared to those created by the brand, and the fragrance line was the best-seller in volume in the first month of launch with a 6.6% market share (compared to 2% for fragrance number 2), surpassing the largest brands in the category (Dior, Chanel, YSL, etc.).

And now there’s Reels, which launched on Instagram this summer and allows users to create and edit 15-second video clips, and is already a hit with consumers and creators, with over 400,000 users. That is why brands are beginning to take advantage of this new creativity-driven format. Brazilian flip-flop brand Havaianas sold 99 percent of its products offline before the pandemic – joining the Reels challenge trends was an essential part of their shift to digital. We helped come up with a fashion “challenge” for Havaianas with a diverse group of micro influencers who posted their version of this trend on their own accounts Gulf Phone Number List. The brand then used this eye-catching and entertaining content in feed and Stories ad campaigns, our Instant Experience ad product, and a new e-commerce platform they designed.

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