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The Latter Is Often Referred

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The Latter Is Often Referred

There are many companies that want more diversity in and around their organization. A subject that is high on the agenda, but where you first have to get back to the core. Inclusive communication plays an important role in this. How do you ensure that it is no longer an agenda item, but can be felt by every employee?

 

In my search for the answer to this question, I came across 5 inspiring campaigns. Companies that dare to take important steps. I like to share these examples, to inspire you.

1. Randstad: a confrontational question

March 8 was International Women’s Day. This day is all about militancy and the sense of solidarity of women all over the world. As part of this day, Randstad has develop a great campaign: #BreakTheBias.

The concept is actually simple, but this makes the message extra clear. They wonder, ‘What happens when you ask kids to draw a director?’ The outcome is predictable, but also puts you face-to-face with the facts. Randstad Groep Nederland fights for inclusive leadership, of which this video is a tangible part.

2. LEGO: girls can build too

LEGO’s ‘Get ready for Girls’ campaign has been running for a few years now. This campaign is bas on the philosophy that more female positions in design, design, science and technology can make for a more inclusive world. That’s why LEGO is committ to employing more Design Directors Managers Email Lists women as product designers within the company. They work together with organizations and role models that are committ to the next generation of women.

Design Directors Managers Email Lists

Together we can get the world ready for girls’ awesome creative power.

Research by the LEGO Group shows that 3 in 5 Dutch people still think that there are professions for which men are better suited than women, and vice versa. That is the reason for LEGO to take the next step in their campaign. “Girls are ready.”

Toys would be 

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