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The guerilla marketing of Narcos that is generating admiration and criticism of Netflix

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The guerilla marketing of Narcos that is generating admiration and criticism of Netflix

Although it is an old term, from the 80s, like the drug boom, when it went around the world as a criminal activity, guerrilla marketing is a basic but effective technique for brands, which consists of promotional items of a product but in everyday settings, which can be from a wall in the Belarus Mobile Database street to a public bathroom. Although it is an old term, from the 80s, like the drug boom, when it went around the world as a criminal activity, guerrilla marketing is a basic but effective technique for brands, which consists of promotional items of a product but in everyday settings, which can be from a wall in the street to a public bathroom.

During the promotion of its fourth season of Narcos , Netflix has been deploying guerrilla marketing in different cities around the world, where the production could be more successful, such as in Spain , where in an unusual advertisement in one of the most iconic areas of the The city put the phrase “Oh, white Christmas” with the image of drug trafficker Pablo Escobar in the background, and later did it again with another poster “Be strong, narcos come back.” Belarus Mobile Number List

Later, in Paris, France, Netflix again sowed controversy when it designed and installed an in one of the main streets of that city hourglass , whose cycle ended when the fourth season was released, on September 1.

Perhaps to appeal to its production as an extra element and with a rudimentary technique such as guerrilla marketing, Netflix did not seem to seek to reduce costs, but it did attract the attention of the fans of the series, the users of the platform, and incidentally go viral. in social networks.

Netflix seems to continue with its strategy of promoting the fourth season of Narcos in another peculiar way, by placing stickers in nightclubs in cities of the United States, such as Los Angeles, Chicago, New York and Miami , some in third dimension, which make allusion to the consumption of cocaine.

The new guerrilla marketing strategy becomes interesting, since during the 70s and 80s , those same cities were the destination of drugs , such as cocaine and marijuana, among others, of drug traffickers such as Amado Carrillo, Pablo Escobar or Joaquín “El Chapo” Guzmán.

Although the stickers refer at all times to the Narcos series, they aroused controversy from users on social networks, who pointed out that “it was an apology for drug trafficking” or that “it only seeks to open wounds from the past that do not finish healing”, and even from some Brother Cell Phone List marketing optimists, who pointed out that the campaign is only focusing on Colombia, which could stigmatize the country, when that criminal activity involved more Latin American countries. The one in charge of this campaign was the DonerLA agency in Los Angeles, and its designs were stickers and mirrors, which were distributed in the main cities of the United States.

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