Currently, Instagram has more than 700 million users globally, which makes it the second social network with the most followers in the world, in addition to being a mandatory stop for any brand that wants to have greater reach. Currently, Instagram has more than 700 million users globally , which makes it the Dominican-Republic Mobile Database second social network with the most followers in the world, in addition to being a mandatory stop for any brand that wants to have greater reach.
According to NewsWhip, photographs continue to generate higher levels of participation than videos among Instagram users, that is, they generate greater engagement, however, the participation figures in videos published by large brands increased 53 percent. 
Apparently, the images on Instagram continue to generate a greater number of comments, but the videos tend to be more viewed, although rarely commented on, which seems to be attractive for some brands and media, such as ESPN , who went from 8 to 325 on the social network.
Likewise, media such as Spots-focused Bleacher Report uploaded 479 videos on Instagram in May 2017 , while Bleacher Report registered more than 74.5 million content interactions on Instagram, 10 times more than Fox News or BuzzFeed, while in both cases Engagement levels increased 687 percent between May 2016 and the same month in 2017.
Now, brands seem to be turning more to video ads to bolster their posted image results, so global ad spend on Instagram could rise 25.4 percent in 2018. Specifically, the Brother Cell Phone List trend is for Instagram to monopolize online video advertising by 2018. Perhaps that is why the social network extended the duration of its videos, from 30 to 60 seconds last year , so that brands had a greater margin of maneuver. Also, in 2017, brands could already broadcast videos where users could see stories in full screen and in automatic playback.
