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The effectiveness of “cross-media”, between YouTube and television

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The effectiveness of “cross-media”, between YouTube and television

The traditional way of consuming television advertising as we know it is being threatened by the use of smartphones Mauritania Email List. Those who consume content, prefer to do it in a simpler way directly using their device instead of turning on their TV. This occurrence phenomenon on the part of users generates the need for these two trends to be merged to achieve a new, simpler and more reliable form of measurement.

In general the video and advertising industry is changing. This means that most users not only choose one platform to consume the content, they use one or more than one. They are those who use the Smartphone the most to be able to view the content, since they find it more comfortable to have their device to be able to do it at the time and in the place they want. In fact, those who have a Smartphone, most of the time use it to use mobile applications. This fact is what mainly causes these multiplatform users to stop using traditional elements such as television so frequently, which can cause television advertising to reduce its usual reach.

To be specific, the most used platform for this is YouTube. The use of this application causes changes and modifications to be made in searches by users, increasing them Gulf Phone Number List.

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