As one of the most embraced brands across the world, Nescafé has a notable digital marketing strategy.
Adopting a character Hong Kong Phone Number List that is part of life globally, Nescafé digital marketing strategy is a good example of how to communicate with a wide target audience. The brand manages to represent itself as a supporter of different life situations, regardless of the income, age, gender or more.
Announcing the world-famous instant coffee in 1938, Nescafé started a long journey that accompanies historical events. As a result of good campaigns and projects, the brand now reaches out in over 180 countries and is considered to become the world’s favorite coffee. Another globally successful brand is Coca-Cola – no doubt. We have a lot to learn from the digital marketing strategy of Coca-Cola and Nescafé.
When we do a detailed search to see the best Nescafé digital marketing strategy and Nescafé social media strategy, we recognise the similarities between various projects. As an old brand, it seems to find out how to stay young and active in order to attract new generations.
Considering the older consumers are already familiar with the brand, digging the digital tunnels across platforms is a good idea to reach out younger consumers. We have a lot to learn from this old-but-gold brand for the sake of success in digital.
So, let’s deep dive into the digital marketing success of Nescafé and analyze the unique strategies of the brand.
