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The Dawn of the Age of Trust and the Death of the Cookie Era

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The Dawn of the Age of Trust and the Death of the Cookie Era

Last week, internet giants Google officially declared the death of the Cookie Age  Indian B2B Phone List, as they announced they’ll be fully eliminating the use of third-party tracking cookies over the next year.

This is undoubtedly good news for internet users, but what does it mean for brands and agencies? Among many things, the Death of the Cookie Era will spring the Dawn of the Trust Era — and that will require a new way of thinking, and a new playbook.Indian B2B Phone List

The irreversible tipping point

Once the backbone of the digital ad landscape, the unstoppable backlash by users against privacy issues online has finally reached an irreversible tipping point — and it seems the tech giants are moving before government regulations around the world force their hand.

By Google’s own admission in their official post on the matter, the massive proliferation of aggressive data harvesting by third-party cookies has created an enormous erosion of trust in advertisers, and the platforms in general. Therefore, a visible and dramatic shift is needed, and fast.

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