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The collapse of the shopping channel

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The collapse of the shopping channel

Bringing the magic of real life shopping to an online space is one of the areas where we have seen great innovation in the last year Western Sahara Email Lists. Brands are moving from being practical to something very focused on experiences in the digital realm, with enormous benefits for both the consumer and the company.

The APAC region is the one to watch out for here – they have had more time to adapt to the challenges of Covid and we are learning from them as they explore and innovate. Shopping can be a very social activity – trying on clothes together, chatting about what’s best, or even posting photos of outfits on social media can be an important part of the experience. We worked with Korean department stores MDS to recreate that good fitting room vibe by launching a series of live shopping events on Facebook, with influencers chatting and answering questions from the public while trying on new MDS apparel. The ecosystem we helped these department stores build was critical to the success of the campaign: viewers were able to participate in the chat Gulf Phone Number List, ask questions about the clothing, and purchase it on the spot through Messenger. The engagement data was also then used to create ads and drive more effective campaigns.

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