Another creative trend that excites us in the social realm is the evolution of storytelling from linear to participatory, with brands inviting their communities to join and be part of it Turks and Caicos Islands Email List. Traditional ad products can work just as well as technology at this point.
When Brazilian condom brand Sico asked us to help them reposition their brand among Gen Z consumers, who saw the brand out of date, we helped them build sex ed stories focused on this generation using our survey ads. This simple product allowed users to “choose their own adventure” in each chapter of the story – making decisions and seeing the consequences of that choice was a compelling and instructive way to get consumers to engage with the brand Gulf Phone Number List. The campaign resulted in ad recall 8 times higher than the regional norm.