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The 6 benefits of native advertising or “discovery”

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The 6 benefits of native advertising or “discovery”

In the online world, the “next” moments are those periods of time in which users are more open to discovering quality content that interests them and that they did not even know existed how to buy a phone number. Native advertising is based on this.

Native advertising is a valuable resource for both brands, media and, of course, users. An internal report from Taboola reveals the seven benefits of this powerful marketing tool.

These are ads that are not invasive for consumers, since they are content that is perfectly integrated into the media.

They bring benefits to both publishers and advertisers and consumers. In the case of the latter, they enjoy quality content that is of interest to them. For their part, advertisers achieve greater interaction with users. And the supports experience an increase of their CPM, as well as of the income.

Native advertising generates greater trust than traditional advertising, as it is not intrusive. In fact, this happens for two out of every three consumers of Generations X and Z.
The content offered by native advertising is attractive to consumers and arouses interest, whether sponsored or not.

Advertisers who invest in native with attractive formats increase their sales. In fact, in the United States, for example, one in three millennials has bought a brand product after viewing sponsored content.

It considerably increases the CTR (Click Through Rate) compared to display advertising. And it manages to multiply them by eight compared to traditional ads.Gulf Phone Number List

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