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The 4 questions every marketer should ask before posting on social media

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The 4 questions every marketer should ask before posting on social media

In 2016, more than 70 million Internet users were counted in our country, that is, internet penetration in the Mexican population is 63 percent, in addition to the fact that 3 out of 4 users have an account on a social network or messaging application instant, according to the Internet.mx Association (formerly Amipci). In 2016, were counted in our country more than 70 million Internet users , that is, internet penetration in the Mexican population is 63 percent, in addition to the Bosnia-and-Herzegovina Mobile Database fact that 3 out of 4 users have an account on a social network or messaging application instant, according to the Internet.mx Association (formerly Amipci).

Year after year, new social networks emerge and others disappear, like digital marketing strategies, which constantly innovate in a particular way with each social platform, so each publication seems simple, however, when it comes to an agency of marketing , comunity manager or marketer , there some questions which is pertinent make prior to any post: Bosnia-and-Herzegovina Mobile Database

Where to post? According to Brand Quarterly, Facebook is not the only social platform, since WeChat and QQ have 600 to 800 million users, which although they are messaging services, have a scheme similar to WhatsApp, which already has business tools of marketing. Likewise, the target audience to which this strategy is directed depends, since each message must be adapted.

When to publish? The peaks in which brands publish on Facebook is at 3 in the afternoon, like Instagram, although other peaks are at 11 am and 8 pm, however, there is a drop in publications after 8 pm, whose metrics they increase until after 9 am each day.

Therefore, 3pm is the best time to get clicks, while other brands choose to go ahead of 1pm, however, this time is not functional for all publications or brands. Also, Wednesday is designated as “the best day of the week” to publish. Even the “Facebook Karma” tool is very helpful to identify the right time to post.

As for Twitter, likewise, Wednesdays is the best day, as are weekends. On LinkedIn, 7 to 8 am is one of the best hours, as it is a work network, or, from 5 to 6 pm, just before workers leave their jobs.

How to publish? Netizens have a habit of scrolling through their timelines, so they will only stop to read if the post is concise, accurate and easy to read. Companies e-commerce, retail and retailers know well, since their post not exceed 80 characters, and have a 66 percent success in these publications. Some outlets try to engage readers by asking questions, which works, as they are 100 percent likely to receive more comments.

In addition, images with bold colors and filters get more attention, as well as photos of people with animals, and if it is videos, these Brother Cell Phone List have a greater reach, all through a friendly connection with your potential customers. What to post? When it comes to promoting content, for each offer or product that is being sold it is recommended to have four pieces ready before posting them and analyze at the moment which one is more convenient to publish. Ideally, share relevant news, live streaming events, promotional photos, or product or industry information. In addition, it can be written in an entertaining or informative tone depending on the social network, being that LinkedIn would not be the most suitable platform to publish this type of content.

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