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The 3 changes you must make in social networks to solve a brand crisis

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The 3 changes you must make in social networks to solve a brand crisis

A brand crisis is a problem that can grow and become a reputational problem for any company, and there are even cases of crises that grew so large that they affected the Philippines Mobile Database continuity of companies in their own market. A brand crisis is a problem that can grow and become a reputational problem for any company, and there are even cases of crises that grew so large that they affected the continuity of companies in their own market.

In some cases, brands deal directly and effectively with crises , while in others they rely on their public relations agencies, who are in charge of sending statements, organizing conferences and trying to repair the damage. And is that brand problems arise largely due to a flaw that arises in social networks, which is overexposed by netizens, so that overexposure can damage the reputation of any company in less time. According to Influence & Co, companies must take into account the following aspects to stop any problems of these. Philippines Mobile Database

Honesty. Being the owner of a scandal is not easy for any brand, so making the content transparent on social networks will not be enough, since being very connected with the audience, a brand must appeal to its honesty with arguments and a plan behind it, keep the account accurate and shut up any rumors that might arise.

Authenticity. In cases of crisis, brands must show that they do not change just to be in the magnifying glass, that is, they must show more than concerned, they have to show authenticity, since consumers want to perceive a genuine brand with their responses. To do this, the content must change to reconnect with the audience to overcome any vulnerabilities.

Be timely. In crisis, brands must involve Brother Cell Phone List their audience in a timely manner, since in those cases it is “extremely important”, and in social networks it should be reflected in positive content that should emerge almost immediately after a scandal. In addition, you have to respond to any concerns or concerns, which will send the message that the company is “weathering the storm.”

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