Ads by writing trends nov 15, 2017 the 3 basic trends to watch out for in 2018 tags marketing trends forecasts 2018 read later favorites 0 ads udima.Es udima. Distance Uae Phone Number of madrid, study degrees, official masters online or the doctorate at a distance. The best option to study online. As the end of the year approaches. It is time to review what is most important in the moment that is ending and what will be most decisive in the moment that lies ahead. It is the moment of the summaries of the year and of the predictions for the one that comes. In the field of brand strategy. This is very important, since it implies being able to understand what cannot be left undone this year and what will
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In the world of marketing and positioning of brands and companies, controlling trends is even more decisive, since it is a world in which things change very quickly and in which being able to know what they want at all times consumers is crucial. It is what UAE Phone Number succeeding from sinking. One cannot continue to present the brand with what was fashionable yesterday: it is not only a failure to remain out of fashion, but it shows that the consumer is not known and what they want right now is not known. And what will you want in 2018? In an analysis recently published in Forbes , three general trends were pointed out that must be taken into account for the marketing strategy for 2018. They are the foundational elements, three basic questions that are a kind of minimum change to take into account.
And they are the ones that follow. Marketing with a cause will become the brand with a cause In recent times, having an objective has become a decisive element in everything that brands communicate. The campaigns follow each other in which the important thing is not only what the company UAE Phone Number to sell but also the message it wants to convey. And that message is always something with goals, a cause. Thus, brands and companies have been defending issues in campaigns and positioning themselves in them. Empowerment advertising, for example, is one of the visible signs of this strategy. But the trend will not continue exactly the same for the foreseeable future, because for consumers this is no longer enough. In the immediate future in which brands move, companies have to focus not only on selling with values but on having integrated values.
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from the current campaign to the essence of the brand. They have to be part of the essence, of the founding values. The important thing is not the reason, but the heart Possibly this reality is very marked by how things have changed and how consumers are operating in these times. The UAE Phone Number thing to convince them of things begins to be more and more emotion. In 2018. The jump from one element to another is going to be much more total. To create valuable brand experiences and to connect with consumers. It is becoming increasingly crucial to play well with emotions. We will have to jump. Whether we like it or not. From the rational to the emotional: it will be the year of engagement in the heart. This will imply working much more on the messages and their essence.
In fact, storytelling will become more important than ever and will be the decisive key to engaging consumers. If you want to connect with them. You will have to be able to build good stories and. Once done, know how to convert them. The relationship between creativity and technology will be closer and uae phone number more decisive and in this reign of emotions, at this moment in which telling stories and doing it well is more and more important, there will be no choice but to work efficiently in that field. You have to be creative and use the weapons of creativity well. But at the same time consumers are increasingly . They use technology more and more and this is increasingly determining when making business decisions.