Spotify was one of the most downloaded applications in 2016 and as of the first quarter of 2017 it already had more than 50 million premium users. A year ago, the company raised more than $ 1 billion in debt for operating expenses. Among his next plans is going public. Spotify was one of the Denmark Mobile Database most downloaded applications in 2016 and until the first quarter of 2017 it already had more than 50 million premium users. A year ago, the company raised more than $ 1 billion in debt for operating expenses. Among his next plans is going public.
Perhaps for this reason, the company seeks to launch new tools so that brands can advertise on its platform, since it launched “Ad Studio” . Apparently, it is an advertising platform that allows brands to create, target, optimize and measure the media that drive appropriate metrics.
Although only released in the United States, “Ad Studio” would enable marketers to reach the right consumers at the right time with tools to design personalized budget campaigns for small, medium, and large companies.
According to Khurrum Malik, Spotify’s Global Marketing Director, anyone on a budget can create an audio ad backing , then share a script and select a track, and from there Spotify generates a “produced” audio ad. the “go-ahead” of the brand, apparently with just a few clicks.
In addition, Spotify would allow brands to choose an Brother Cell Phone List audience based on age, gender, location, activity and taste in music, mobile devices or desktop computers. It is based on this that you can customize the budget for the ads and later track results. Latest Nielsen data revealed that audio ads generate a 24 percent increase in resource recovery compared to traditional media. According to Malik, 80 percent of Spotify users free version clicked on ads that appeared after certain plays.