Sony launched a new social platform called “Campo Sony” to start its promotion for the 2014 Brazil World Cup. Soccer events, like most sports, have become an important platform marketing for brands.
The Austria Mobile Number Database 2014 World Cup in Brazil will undoubtedly be one of the events where marketing will have great opportunities, which Sony is already beginning to exploit with the launch of a new social platform called “ Campo Sony ”.
Launched this week, new digital bet Sony’s gives football fans the possibility to create avatars related to said event, access multimedia content of the event and win “goals” for interacting on the platform, which may be exchanged for various prizes such as tickets to the World Cup, discounts on products and special events to work as a guest reporter on the field in an official match, among others.
Some reports indicate that this platform will be the Phone Number List main means of communication between the brand and its consumers until the football contest begins, with which it hopes to reach more than ten million registered users by the end of this year.