It is tempting to associate social platforms with size Cambodia Email List. After all, almost 3 billion people use Facebook every month. More than a billion use Instagram monthly, and hundreds of millions more use Twitter, Pinterest, and Snapchat.
With such large audiences, it is not surprising that many organizations think of social media as a means of dissemination. Mature organizations have always known what the value of social media is: relationships. This is why these organizations are much more likely to listen to social conversations about their brands and then participate in them.
It is important that the social team put their resources into responding and interacting with fans, and not just pumping out promotional messages.
Only half of the organizations we surveyed said they have expanded their social strategies beyond customers to reach broader audiences. Mature organizations understand the power of social media to reach and engage employees, whether it’s through social profiles targeting employees Gulf Phone Number List, employee advocacy programs, or even internal social platforms.