Social networks have ceased to be a simple entertainment space to become an important part of users’ lives. In this regard, it is estimated that five of the New Zealand Mobile Number Database ten most active markets in social networks in the world are in Latin America, with which Internet users in this region consume 56 percent more of their time online within these spaces.
Social networks have ceased to be a simple entertainment space to become an important part of users’ lives. In this regard, it is estimated that five of the ten most active markets in social networks in the world are in Latin America, with which Internet users in this region consume 56 percent more of their time online within these spaces -calculated in 8.1 hours per visitor- than the average global use -considered at 5.2 hours per user-, while for Mexico the average time spent reaches 7.5 hours, according to comScore data.
Social networks and brands Mexico Thus, according to the same source, the most used social networks in Latin America are Facebook , LinkedIn and Twitter , while in Mexico the most popular are Facebook (with 90% penetration), YouTube (60%) and Twitter (55%), according to data from AMIPCI .
These figures have been well translated by some brands and companies considering that by August 2012, nine out of ten companies in Mexican territory already had Phone Number List some type of strategy marketing digital . With the penetration that social networks have had in companies and their strategies marketing , the constant evolution of these online spaces implies significant changes that leads us to ask ourselves, what can we expect from the latest changes in this regard? How will they affect the direction of marketing in the months and years to come?
