Adapt to the user (experience and content). It is essential to adapt to the needs of the user Cayman-Islands Email List. A content strategy satisfies and solves the demands and problems that users look for in search engines. In addition, the user experience, along with the loading speed, is a critical aspect when activating a positioning strategy. In 2021 Google will activate a new way of evaluating the user experience on the Core Vitals web, which will become a new positioning factor.
“New” formats. Users are making more and more use of new formats such as audio, through Voice Search. Content strategies need to be adapted to these formats.
Synergies with other channels. Being aware of the synergies between channels, it is essential to take advantage of all the benefits that one channel can give another Gulf Phone Number List. For example, in 2021 the strategies of influencers will reign that help to better position brands through the generation of links (link building).