The so-called “Era of the First Party” is here, but … is the First Party Data enough?
The digital marketing of a brand will be as powerful as the data on which it is based Hong Kong Email List, data left by the users who interact with it. This information is collected by brands directly from their audiences and becomes, now more than ever, the cornerstone of their future digital strategies.
Are brands really prepared to start working their first party efficiently? The truth is that we are now witnessing the emergency race towards CDP, DMP and CPI with the consequent challenge of ensuring that the data collected in these tools does not work in silos. However, while this proprietary data is tremendously valuable to a brand, it has its limitations, which makes it likely to be insufficient. To see the full photo and really know the users, we have to make this data scalable, and this forces us not to stay only with the first, but also to take into account the second party (first party shared with consent).
The media are the owners of your content and, consequently, of your data. Very valuable information, not only for everything it tells us about the behavior of users who interact with the content, but also for its transparency. The one that we miss so much when talking about the third party Gulf Phone Number List, which does not have a clear origin and is still a huge bag of information from anonymous sources.