When most companies invest in a blog Uganda Phone Number List, they usually do so as part of an SEO play. And while blogging is indeed the cornerstone to any good organic search strategy, blogs can do so much more.
In regards to social selling, a blog can either be written to directly convert a reader on the spot with a link to a shopping cart, or it can be part of a long play best suited for companies with a longer sales cycle in which the blog serves as an entry point into a sales funnel designed to nurture the lead through every step of the buyer’s journey until they convert.
This sounds like a massive undertaking, and in some cases, it is. This can require up to 10 people and takes up tons of valuable time. However, when brands invest in a growth marketing agency that uses sales and marketing automation tools, only two or three people are generally required to manage this, and very little time is invested, as all of the tasks are fully automated.