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Regulation, Red Tape and Restrictions

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Regulation, Red Tape and Restrictions

Earlier this month Google announced that it would be removing all third-party tracking across its properties Dubai Business Phone List, and Apple has just rolled out its latest iOS with significantly enhanced consent mechanisms. Both these changes will have a large impact on the way that we buy and measure media. More broadly we are seeing significant stand-offs between Facebook and Apple, between Google and Australia, and between the CMA and the whole industry.Dubai Phone number List

Personally, I look forward to a world where hundreds of unspecified, non-transparent data-points are no longer arbitraged to inform targeting. This will make our jobs harder, but I believe we will be better for it. Invest in people, not just data-sets – great planning and great thinking is what will drive effective media. The added benefit will be that more money will likely go directly to the makers of trustworthy content, which will not only be good for society but will help placate the regulators.

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