Henk Campher, Vice President of Corporate Marketing and Head of Social Impact at Hootsuite Cabo Verde Email List, shares with us five powerful lessons to optimize the development of companies’ social strategy.
For many organizations, marketers are in charge of social strategy. They always have been and will be. After all, if social media primarily serves as a channel for promotion and communication, who else can manage it?
Based on our new research, where we surveyed 2,162 marketers, it’s time to rethink this assumption, so I want to give five lessons for CMOs on how to make your organization more mature and how that will improve your business.
1. If you only use social media for marketing, you’ve been left behind.
Yes, social networks can serve as a great channel for promotion and communication. More than 80% of organizations say that these platforms help them better reach potential customers. But while less mature organizations use networks only for marketing and communications Gulf Phone Number List, mature organizations take social networks to other parts of their business.
For example, in mature organizations customer service staff use social media as it helps them better serve customers. Additionally, these organizations also use social media for recruiting, increasing candidate diversity, improving retention of new hires, and reducing recruiting costs.