It is an important trend for this year 2021: Micro Influencer Marketing Azerbaijan Mailing Data. 10 influencers or media with an audience of 20,000 people are worth more than an account with 500,000 followers. Indeed, the services of a famous influencer will probably cost more than the average. By working with several medium-sized influencers, any brand will be able to diversify risk and lower costs.
Of course, working with 10 instagrammers or bloggers requires a greater organization than working with just one. But it’s worth it: a campaign with micro influencers generates 60% more engagement than the same budget used with a larger influencer.
Influencers and specialized accounts increase the online visibility of a company and thanks to a personalized approach, they are able to better promote the offer of a brand. It is important to find the balance between total control of your messages and absolute freedom. It is natural to want to validate the influencer’s messages before they are published to ensure they follow the brand image, but you do not need to offer them all the artwork or be too strict about brand guidelines. It is good to leave a space for creation, to allow them to create the content since they know better than anyone how to communicate with their audienc Gulf Phone Number Liste. In influencer marketing, authenticity is an added value.