Comprehensive customer insight. However also known as Afghanistan Phone Number comprehensive customer survey. However is a company-level customer research behavior to achieve a comprehensive understanding of existing customers . Based on a comprehensive understanding of customers. However product planning is carried out to improve pmf matching. However and then increase product activity or renewal . When there is a structural adjustment in the customer base. Or when there is a relatively large change in the macro and micro levels. However or even in the annual planning and strategic planning. However it is generally necessary to conduct a comprehensive insight into the customer .
Research Methods
Generally. However all-round insight customers will call more Afghanistan Phone Number departments/personnel of the company to participate in order to shorten the research cycle and output systematic research reports. All-round insight requires a lot of data. First-hand/second-hand data will be used. However and various research methods are used to conduct comprehensive research on customers. Such as data research. However questionnaire research. However and on-site 1v1 interviews. 1. Time and object of research 1. Research timing Omni-directional insight into customers is generally not a high-frequency research scenario. However but it is indeed a research that affects the strategic direction of products.
Procedures
There are three scenarios where we conduct a relatively Afghanistan Phone Number expensive 360-degree customer insight survey. Situation 1: to carry out annual planning or three-year strategic planning . However it is necessary to have a comprehensive understanding of customers to refresh their cognition and identify potential changes and opportunities. This scenario generally triggers a comprehensive investigation every year. Scenario 2: there are relatively big changes . However such as the epidemic situation. Industry policy adjustments. However resulting in major changes in customer behavior scenarios. Such as the reduction of business travel scenarios during the epidemic. However and the increase of video scenarios.
